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Kenney Myers

Author | Actor | Producer | Kickboxer | Entrepreneur

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Kenney Myers

10 Reasons People Fail to Get Their Black Belt

August 11, 2015 by Kenney Myers

nobeltTypically seen as the pinnacle of achievement in martial arts, a black belt is ostensibly the end goal of every student who enters a gym. Why, then, do so many fail to earn their black belt? The answer to that question is different for every student, but there are some reasons which are more common than others. Here are ten of the primary reasons why students end their training before reaching black belt status.

  1. Unrealistic Expectations – More than almost any other reason out there, martial arts students fail to get their black belt because they begin the journey with unrealistic expectations. Someone who expects to gain their black belt in two years is more likely to quit when, three years into training, they haven’t progressed through the ranks as quickly as they feel is warranted.
  2. Lack of Dedication – There are more students who want to say they have a black belt in a particular discipline than there are students who actually want to reach the requisite skill level to be classified as such. A black belt is very difficult to earn, and someone who’s not dedicated to continuing to learn and grow will eventually lose interest.
  3. They’re Training at a Legitimate Gym – There’s an unfortunate trend among unscrupulous instructors of offering “fast-track” black belt programs designed not to instill a love of martial arts and a dedication to learning, but to keep class fees rolling in and student retention numbers high. In a legitimate gym, a black belt is exponentially more difficult to earn, and as such, fewer of the students will earn their black belt.
  4. The Timeline is Unclear – There is a cultural expectation for defined timelines; people want to know they’re expected to dedicate a specific amount of time to achieving a goal, and then are guaranteed to reach that goal. There is no real timeline for earning a black belt; gifted students may earn one several years earlier than those of average skill level. Not being able to refer to a definitive timeline can be discouraging, causing some students to simply give up.
  5. The Belt is Their Only Objective – For too many students, a black belt is seen as the primary objective, not learning and training in the martial arts. Without a love of martial arts and a dedication to expanding knowledge, students aren’t likely to have the drive to reach black belt status.
  6. Their Own List of Priorities – There’s nothing wrong with having your own set of priorities. For most people, family, work and academic pursuits will rank far higher on a list of priorities than martial arts training. While training can still be an enjoyable and rewarding experience for these students, a black belt is a less realistic goal.
  7. Sustaining Injuries – While martial arts training in a high-quality gym does come with a host of safety considerations, it’s still a sport. As with any physical activity, there is a risk of injury. When a more serious one derails training for an extended period of time, it’s not uncommon for more casual students to simply stop training, rather than trying to get back on track.
  8. Fear of Injury – Far more common than an actual injury, the fear of sustaining an injury keeps people from reaching elite martial arts status. Students who are genuinely scared of being injured may feel more pressure to stop training as difficulty progresses, thereby failing to earn a black belt.
  9. Lifestyle Changes – When a child or young teenager begins training for instance, they have a particular type of lifestyle which may be well suited to the type of training required to reach black belt. As they grow older, enter college or encounter other lifestyle changes, training often falls to the wayside and martial arts is abandoned in order to make room for these new alterations in routine.  Other lifestyle changes include a new job that takes you to a new town, you have a child, you lose your job, etc.  All of these can factor into people giving up on becoming a black belt.
  10. They Simply Give Up – “You want to be training your whole life. One percent of people that train Jiu-Jitsu will get their black belt,” according to Ryron Gracie, of Brazilian Jiu-Jitsu Gracie family fame. With such a small percentage of those who begin training actually earning a black belt, it’s easy to see why some people simply give up before reaching their goal.

There is no one-size-fits-all reason for failure to obtain a black belt, just as a black belt has different meanings and connotations in different martial arts disciplines. Entering the upper echelon of training comes with steep requirements and demands great dedication, but this is not to say a black belt is out of reach. It simply means the vast majority of students will need to adjust their expectations and priorities accordingly, understanding the difficulty of earning a black belt is part of the journey and a solid life lesson.

Filed Under: Article, Blackbelt

Should You Engage Your Child’s Imaginary Friend?

August 10, 2015 by Kenney Myers

imaginaryfriendNo matter how often parents hear that it is normal for children to have imaginary friends and no matter how cute they may find this common occurrence in other people’s kids, most find it a bit difficult when it is their own child who is conjuring up invisible companions. You may even find yourself wondering what the right course of action is when it comes to these pretend people.

When you think about it, an imaginary friend is often like an uninvited guest in your home. Your child brings this “person” home one day, and the next thing you know they are eating dinner with you, coming with you on family outings and sitting in your favorite chair. Children will often become distressed at the prospect of their friend not having a seatbelt in the car or being stepped on by a person who can’t see them. This can cause you to scratch your head in confusion because it seems your choices are either to shatter your child’s fantasy by telling him that his friend is not real or indulge in the fantasy and make it more real to him.

Know That They Know

The good news is most children with imaginary friends know that their friends are imaginary, even if it does not seem this way to you. A study done by Marjorie Taylor in 1999 indicated that, not only did most of her young subjects know that their imaginary friends were not real, but the children often would stop the researchers to make sure they were aware of this fact as well.

Children love to play and indulge in reverie, and while they are young they can do this without any social stigma being attached to them. Even children without imaginary friends will often pretend to shoot bad guys through the car window, take care of dolls or act out action sequences throughout the day, and nobody looks twice at them for doing so. They know that they are not really shooting dangerous lasers through the window and that their baby doll does not really need a bottle, but they act on these things anyway because it’s both fun and an essential part of the development process.

Understand That Imaginary Friends Can Be a Useful Part of Development

Imaginary friends often help children develop socially and emotionally. These friends allow kids to experiment with different social interactions and to cope with any troublesome feelings they may be having in a safe way. Furthermore, creating imaginary friends may offer children a sense of control. After all, their lives are pretty much created for them by their parents. In a pretend world, with a pretend person that allows them to call the shots, children can try their hand at creating and controlling.

Realize That Kids Really Don’t Want You to Get Involved

While kids might want you to play along from a distance by setting a place at the table or not sitting on their imaginary friend, they do not wish for anyone to take over their story. Usually, kids want to be the only one that can see their imaginary friends. If someone else claims to be able to see or hear the friend, it will sometimes upset the child and make him feel that his creation is no longer his own. Kids also rely heavily on parents for their sense of reality, so if you jump into the fantasy realm with them they have no one to count on to stay grounded.

Even with some perspective on imaginary friends, the answer to whether or not to engage them is still not cut and dry. There is a fine line to toe in this situation. In most cases it’s best to accept the friend, within reason. You don’t have to rearrange your life for this uninvited guest. If the imaginary friend is in your chair, it’s perfectly fine for you to tell your child that his friend will have to move and follow the same rules about chairs that everyone else does. If your child is upset that there is no seatbelt for his friend, you can tell him that he and his friend will just have to share one. Basically, don’t jump into the fantasy with both feet, but don’t deny its existence either.

Don’t be afraid to ask your child questions about his friend. You may gain some insight into your child this way. If your child is fearful or sad, he may not be able to talk about it, or even be aware of it, but he may be able to give these feelings to his imaginary friend to handle. Sometimes, the friend may also have traits your child wishes he could have.

Above all, have fun with your new transparent guest. Soon enough, the imaginary friend will move out and your child will outgrow it, along with so much else that comes and goes with early childhood. Most likely, your child will even forget about this friend when he gets older. For this reason, you may want to have him draw a picture of his friend that you can show him later. Your imaginary tenant is sure to become a treasured memory in the future.

Filed Under: Catch All

10 Ways to Bootstrap Your First Startup

August 9, 2015 by Kenney Myers

bootstrapSeeking investors can be a reliable way of building startup capital, but it can also leave you under the control of outsiders and forced to surrender some control over your business model in order to keep those investors happy. Bootstrapping your startup, or financing the venture with your own money, leaves you in control and completely independent. It can also be a struggle if you’re not sure where to begin. Here are ten ways to bootstrap your first startup and get your business off the ground yourself.

  1. Do It Yourself – Just as you are your own source of funding, you’ll need to be your own source of labor. Because your finances are limited, you should avoid hiring until you’ve reached the point of profitability. This means you’ll have to do a lot of work yourself, but you won’t be shelling out a salary and cutting into your limited capital.
  2. Expand Your Skill Set – It’s tempting to say that you don’t have a particular skill set, then shell out money to have someone do something for you. Learning new skills makes you more valuable in the long term, though, and helps you avoid costs associated with outsourcing. You will end up having to hire some people/services anyway (very few people can do everything themselves and do it well), but it’s better to try to save money where you can.
  3. Separate Your Finances – If the capital you’re using to fund your startup comes from a personal savings account, move it into a dedicated business account. You’ll have a more difficult time tracking expenses if your business expenditures are on the same statement as your personal purchases and it will save you a lot of grief when it comes time to prepare your taxes.
  4. Strive for Quick Profitability – Everyone wants to start earning a profit quickly, but it’s vital for boostrapped startups. Optimizing for a quick turnaround on cash flow may mean changing some aspects of your business model, but it can mean the difference between success and failure.
  5. Consider Partners Carefully – A like-minded partner who brings a bit of capital to the table means more money, more labor and more attention. A well-matched partner can help you put off the first hire until your joint venture is profitable, stretch capital a bit farther and get more done than one person can accomplish alone. A poorly-matched partner, however, can mess up more than they fix and derail all of your efforts. Don’t be hasty about going into business, especially a boostrapped venture, with a partner.
  6. Start With the Free Version – Crucial tools like Dropbox and QuickBooks can be expensive, but they can also be free. Choosing the free version may mean missing out on a few functions, but a small venture isn’t likely to require the high-powered capability of premium offerings. Don’t leap into paid relationships before exploring free options; sometimes, free is exactly what you need.
  7. Negotiate Trade Credit – If your startup specializes in non-tangible goods, trade credit may not be an issue. For retail operations, though, being able to obtain trade credit can make a world of difference. In most cases, trade credit will only be extended by suppliers after you’ve established a payment history, but you may be able to negotiate a better deal if you go directly to the CFO or a small business owner. Bring your business plan and financial forecasts to the table, and see what you can work out. You may be able to get the crucial first rounds of supplies in your hands, then pay for them when you’ve made some sales.
  8. Test, Test, Test – You know it’s important to wireframe your entire concept before getting started, but are you factoring in time for consumer testing? Get feedback from your potential customers, and actually listen to what they have to say. You can build a better mousetrap after going live, but it will slow your momentum. Get the kinks out before launch through rigorous testing, even if that just means grilling your friends and family members.
  9. Build a Marketing Concept – Too often, entrepreneurs focus all of their energy on product optimization and financial forecasts, leaving their marketing campaign conceptualization on the back burner. Because your startup capital will be limited to what you’re able to raise on your own, you probably won’t be able to afford a high-powered brand strategist to handle marketing at launch. Make sure you test your marketing plan just as thoroughly as you do product roll-out and infrastructure. When it’s time to go live, you’ll be able to hit the ground running with a promo campaign to grab customers’ attention.
  10. Build a Buzz with Competitions/Contests – Want to get hundreds of people talking about your new venture while limiting the amount of product you discount or give away? Hold a crowd-sourced contest. For every entry, retweet or Facebook share of your competition, you’ll get more exposure, and you only have to shell out rewards for a single winner.

Boostrapping your startup will require a serious commitment, but can also give you a very real incentive to get things right the very first time. Launching without a safety net can be daunting, but you’ll be positioned to reap maximum reward when your independent venture launches and begins to thrive.

Filed Under: Article, Entrepreneur

10 Reasons People Love to Like Betty White

August 5, 2015 by Kenney Myers

bettywhiteFor generations of television fans, Betty White has been a favorite fixture. From her days as the Queen of Game Shows to hosting Saturday Night Live well into her 80’s, the Oak Park, Illinois-born Golden Girl has been a television mainstay since her debut in 1939. While she’s always been a beloved part of the television landscape, Betty White is more popular than ever.  In fact, lately lots of us have been watching Betty White’s Off Their Rockers on NBC where the cast of elderly actors perfectly execute pranks mostly on young people (aka punks on the show).  It’s flat out hilarious and fun for the whole family (parental warning though… some of the pranks are a bit inappropriate for young children).  Let’s explore at least 10 of the reasons why this talented and intelligent woman is still at the top of her game and winning the hearts of her fans.

  1. Her Wicked Sense of Humor – First and foremost, Betty White is a serious funny-woman. Her comedic chops are a force to be reckoned with, a fact her costars on shows like Saturday Night Live and at her own Friar’s Club Roast experienced firsthand. One of the best comediennes in the business, Betty White and her impeccable timing are almost universally adored.
  2. Her Sharp Wit – For decades, Betty White has proudly showcased her razor-sharp wit for the world to see. From knocking them dead on What’s My Line in the 1950’s to adlibbing on the set of Hot in Cleveland, she’s still whip-smart in her 90’s.
  3. She Refuses to Bend to Stereotypes – Forget the stereotypical image of a doddering elder, because Betty White blows it to smithereens. From her off-color jokes to her youthful energy, Betty White is nobody’s typical “old lady.”
  4. She’s a Trailblazer for Women in Entertainment – In a time when very few women were making real decisions in Hollywood, Betty White had full creative control of her show Life With Elizabeth from 1952 to 1955. She was also the first woman to ever win an Emmy for Outstanding Game Show Host in 1983.
  5. Her Work With Animals – Don’t call Betty White an activist. She prefers to advocate for animal health and welfare without being beholden to politics or demonstrations, and thinks that most activists focus on the negative side of things to the point of alienating the public. “I’m a big cockeyed optimist,” she says. “I try to accentuate the positive as opposed to the negative.”
  6. She Challenges Preconceptions About Age – Because she’s still incredibly active in both her career and her charity work, refuses to bend to the idea of a demure older lady and frequently makes jokes that aren’t quite in line with society’s image of aging women, Betty White challenges peoples’ preconceptions about age while simultaneously reminding them through simply being and working that old age doesn’t have to mean an end of activity.
  7. She Pulls No Punches – Betty White can be accused of many things, but beating around the bush is just not one of them. Ms. White calls them as she sees them, with a forthright and funny way of presenting her observations that’s impossible to resist.
  8. She Can Do Anything – Writing books, competing on and hosting game shows, acting, singing, dancing – there seems to be very little that the immensely talented Betty White can’t do well. While it’s easy to be intimidated and put off by people with so many skills, Betty’s accomplishments are presented with such a healthy measure of her endearing charm that it’s difficult not to love her.
  9. She’s Able to Maintain Relevance – In an era where Hollywood mavens in their 40’s are going under the knife, freezing their faces with Botox and worrying endlessly about how they can remain relevant, Betty White is more popular than ever in her 90’s. Her pragmatic but progressive attitudes endear her to more liberal-leaning viewers, gaining an entirely new audience when most actresses half her age are frantically searching for a way to maintain their fame.
  10. She’s an Honorary Forest Ranger – When the USDA Forest Service and Smokey Bear found out through interviews that Betty White wanted to be a forest ranger as a little girl, but was barred from the profession due to the fact that women weren’t allowed to become forest rangers at the time, they made her an honorary forest ranger.

From hosting the Macy’s Thanksgiving Day Parade for a decade to bringing the sweet, somewhat dim Rose Nylund to life on the classic hit Golden Girls, Betty White brings her patented brand of vitality and acerbic wit tempered with plenty of good-natured sweetness to everything she does. There are 10 reasons on this list why people love the inimitable Betty White, and they don’t even begin to scratch the surface.

Filed Under: Catch All

10 Reasons Why MMA Has Grown So Rapidly in Popularity

August 4, 2015 by Kenney Myers

mmaMMA has been called “the world’s fastest-growing sport,” which makes sense given it hasn’t been around that long. For instance, among 18-34 year-old fans in the United States, MMA is more popular than either the NHL or even NASCAR. While there’s no doubt about the rise in popularity of MMA, there is some confusion about what’s driving the success. Here are a few possible reasons in no specific order:

  1. Regulations – In the earliest days of MMA as an organized sport, it wasn’t allowed on pay-per-view and Republican politician John McCain lobbied heavily for the FCC to keep mixed martial arts off PPV. In response, mixed martial arts leagues began to organize their fighters into weight classes and institute regulations to make the sport more palatable for the masses. With these changes, MMA began to move out of the underground circuits and into the mainstream.
  2. Gambling & Fantasy MMA – Where boxing was once the go-to combat sport for Vegas odds-makers, mixed martial arts is now taking its own piece of the action. Betting on MMA fights is a booming business and fantasy MMA sites like http://www.kountermove.com  are making it easier than ever to bet on MMA fights.
  3. The Ultimate Fighting Championship (UFC) – Mixed martial arts promotions like PRIDE and StrikeForce generated lots of buzz, but there is no doubt that the UFC put mixed martial arts on the professional sports map in the United States. The UFC entered the scene in 1993 and after a series of buyouts have positioned themselves as the top MMA promotion in the World.
  4. Social Media – In the earliest days of MMA as a mainstream sport, the Internet was just getting going and social media had yet to become an integral part of our lives. Now, athletes from all sports, including MMA leverage Instagram, FaceBook, Twitter, & others to create a stronger bond with their growing fan bases.
  5. Training Availability – It used to be hard to find gyms that specialized in MMA training with tae kwon do & karate being much more popular martial art forms.  That has significantly changed now with the emergence of the Gracie Jiu Jitsu gyms, UFC gyms, and many others that combine traditional combative arts like jiu jitsu, kickboxing, and other styles to train MMA fighters.
  6. Diversity – MMA has always had cross-cultural but with the emergence of professional WMMA promotions like Invicta and introducing many more weight classes, MMA has opened up to more athletes offering female and male fighters of all sizes the opportunity to fight for a living (the number of weight classes for men and women  is more likely to increase than decrease).
  7. Increased Understanding of the Sport – As MMA becomes a mainstream sport and expanded its rules and regulations it also has become easier for fans to understand. What was once seen as a blood sport by some politicians and some fans has become more appreciated for the technical skill required to become a pro fighter.
  8. Increased Promotion – Organizations like UFC and Bellator are working overtime to get MMA out there for public consumption. From reality shows that showcase up-and-coming fighters to aggressive multi-channel marketing campaigns that promote their Pay Per View (PPV) fights these promotions are marketing machines.
  9. Sponsorship Deals for Fighters – While athletes in any sport have sponsorship deals, MMA fighters take it to another level. From paid public appearances to walk–out shirts to the shorts they wear for fights, MMA fighters proudly represent brands like no other individual sport.  It’s more like NASCAR than the NFL from this perspective.
  10. Accessibility – With networks like AXSTV, Spike, and FoxSports1 frequently running fights on the weekends it is far easier to watch high level MMA fights.

MMA is a rapidly innovating and evolving sport which will continue to fuel it’s increase in popularity.  As the UFC and other promotions cut deals like the massive uniform deal with Reebok in December 2014, we will see more and more merchandise and marketing of MMA athletes and promotions.  This will continue to bring more fans to the sport for years to come.  No matter how quickly it grows though it is clear that MMA is mainstream and it is here to stay.

Filed Under: Article, MMA

Top 10 Things You Should Know About Developing a Mobile App

August 3, 2015 by Kenney Myers

fanreactAs an entrepreneur focusing on technology companies I have found myself encountering some issues with developing and releasing mobile applications that I think are worth pointing out in case there are others that are about to embark on their first attempt.  For most businesses it’s not a matter of IF you will need a mobile application but more WHEN you will need one.  As we all know, mobile devices are used in just about every aspect of life now almost to the point of being a constant distraction.  Given that, most businesses will eventually have to accept that and find a way to reach their customers/clients pretty much 24×7.

  1. The first challenge comes with ideation (aka coming up with the functionality your customers/users want).  It’s often tempting to fall on either side of this and either produce a mobile application that is a watered down version of your services OR providing so much functionality that the mobile app is overwhelming and just too cumbersome to use.  In most cases, less is more but thinking through the functionality you might add in advance can save you a ton of time and money when you start developing the application.  Most businesses spend way too little time on this step which results in tons of rewrites, missed delivery dates, and budget over-runs (been there, done that).  I highly recommend writing functional specifications and running those by as many friends and potential users as you can before writing a line of code.
  2. The next issue you will face if you are not a developer or don’t have mobile developers on staff is finding the right company to make the application for you.  Keep in mind that no matter how nice the salesperson is that you talk to this is work for hire and in general they are going to tell you what you want to hear.  You can expect a minimum of 25% on top of any quote they provide in both time and cost (and that is a best case scenario).  Your best bet here is to focus on those that seem to best comprehend what your app is going to do and seem to be able to take your functional specifications and turn them into technical proposals.  Do not hire any developer before they have provided a detailed proposal that meets all of your functional needs and make sure that is a part of any contract you sign with them (be thorough here because I promise you it will come up again and again before you are done).
  3. Another facet of development that is often overlooked is the development platform.  Keep in mind that the initial development is just that, you are going to have to add to and maintain this application over time so don’t pick a developer that uses a niche mobile platform that nobody else is using.  You also have to decide if you are going to write native applications that target iOS and Android or if you want to use something that is write once and run on multiple devices like a Phonegap-based platform.  In general, you will sacrifice some usability if you choose Phonegap but the usability will be consistent across all platforms and the cost of development will be considerably less.  Lately most apps I have released use either Telerik (specifically their Phonegap platform) or NSBasic (also Phonegap based).
  4. Most mobile applications are going to heavily leverage jQuery, HTML5, and CSS.  If those things aren’t familiar to you then the most important thing to know about them is that you are going to want to spend a considerable amount of time planning out the design and invest in a great user-interface designer that can provide the markup that your developers are going to need (in some cases the developer will take care of this as well, but usually not as well as a design expert).  It’s really important to follow generally accepted practices here because mobile users are exceptionally fickle and very used to certain designs (think FaceBook, Twitter, Instagram, Vine, etc.).  Find a popular application in the app stores that is fairly close to what you are going to be doing and use that as a baseline (if the reviews are great).
  5. Once the project starts get frequent status updates because there is literally no other way to make sure you stay as close as possible to your delivery timeline and/or budget.  I don’t care if a developer tells you they ALWAYS hit their deadlines and they don’t need you pushing them.  It’s usually the case that they meet their second, third, or fourth deadline and not the first one (don’t worry they will always blame any slips on scope creep – AKA you adding more requirements).  It’s also important to provide feedback as quickly as possible so that if the developer starts going in a direction you don’t like you limit the amount of rewriting they have to do.  If a developer fights you on this early on I would highly recommend cutting your losses and moving to a different developer.
  6. Another very common mistake is not entering into a contract with the developer before the actual development starts.  This is absolutely an insane thing to do that will definitely come back to haunt you.  You should of first had them sign an NDA (non-disclosure agreement) before even talking to them.  You need a contract that fully references your requirements and their delivery dates plus you absolutely must make sure they assign all of the rights exclusively to you for anything that is developed.  This is a non-negotiable requirement and don’t settle for anything other than fully exclusive rights to the app.  I have had developers fight me on this before and frankly I will walk away from their deal in a heartbeat and you should too.
  7. As development continues and you are monitoring progress daily or weekly at a minimum, you will want to make sure that you are testing on the target platforms as early as a prototype is possible.  In most cases now we stub out the full application first and run it on the target platforms.  So basically design all of the screens without the functionality and just flip through all of them to get a feel for how the application is going to flow in its final form.  Once the underlying code is developed it will be much harder, time consuming, and expensive to make changes to the basic flow.  This is another step that I would never skip again going forward.  Plus, it gives you something to use in pitch meetings for employees, advertisers, partners, or investors as needed.
  8. Resist the urge to keep adding requirements as much as possible (this will give the developer all he or she needs to justify any missed deadlines or budget over-runs).  If you did a good job of defining the functional requirements upfront you should make sure those are taken care of first and recognize that YOU are not your customer/user.  In the end there are always going to need to be changes made after the application is launched and you adding just one more thing is probably not going to be the difference between a successful application launch and a poor launch.  With that said, that is exactly how you should look at each change.  How critical is this to the success of the application?  If it is not absolutely critical, don’t waste development time on it.
  9. Knowing when to move from prototype to alpha/beta testing is also important.  You need to line up a good group of testers that will help you move the application from the prototype stage all the way through to a release candidate.  Try your best to pick a broad group of testers with at least one person that is fairly picky and well known for hating everything new they try.  If you just have a bunch of yes testers/people involved you probably aren’t going to hear the feedback you really need to hear.  The biggest issue here is often letting this stage take too long as you try to make the application “perfect.”  There is no such thing as a “perfect” application.  You will need to make some changes to accommodate actual user requests so get comfortable that your functional requirements work well and prepare to release the app.
  10. Spend a lot of time at least a month before the expected release date getting your accounts setup with both iTunes and the Google Play store.  You will find that Apple is way slower at approving everything from your initial account to each and every version release (so plan that into your timelines).  You also want to be certain that you collect all of the requirements in advance including your app descriptions, screenshots, and everything that you will need to submit your application for review.  The Google Play store process couldn’t be faster you can easily turn everything around the same day for literally everything.  Apple will have you wanting to pull out whatever hair you have left on your head after going through this whole process.  Given that pretty much everything with Apple takes 7 to 10 working days the last thing you want to do is miss something simple that resets your place in their review queue.  NOTE: every update to the app binary with Apple also does reset their review queue so be sure the binary you submit the first time is good enough to be released (any updates will also take 7 to 10 days to get approved).

The initial release is most likely just the beginning or your mobile application experience.  You are going to need to maintain the application and most likely provide fairly frequent updates to add more and more functionality based on user feedback (this is a major factor in determining how many users delete your app – lack of updates).  Consider this when you are choosing the development platform and resources.  If you are a developer like me then make sure you can take over where the other developer has left off or have a good maintenance agreement prepared in advance with someone (if possible).  You have to be sure you know out of the gate what it is going to take to be able to maintain a good mobile application for your customers/users.  If you have any questions on mobile application development and release (not project work, just the process or general feedback), hit me up on Cyber Dust username KenneyMyers or on Twitter @KenneyMyers.

Filed Under: Article, Catch All

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